• Iowa's Roads
    No matter where you're going on Iowa's roads, drive there safely.
    Make Zero Fatalities your goal.
  • What's your goal?
    What goal is right for your family?
  • You're Dead
    "You're dead" is just a figure of speech, until you let it become a reality.
  • Kirk Ferentz is a Zero
    The University of Iowa's football coach, Kirk Ferentz, supports Zero Fatalities as a goal for his family and team. Shouldn't you?
  • ISU Coach Fred Hoiberg supports Zero Fatlaities Iowa
    Iowa State University men's basketball coach, Fred Hoiberg, supports Zero Fatalities as a goal for his family and team. Shouldn't you?

A Goal We Can All Live With

Zero Fatalities – sounds like an impossible goal unless you think about it one person or one crash at a time.  A recent study showed 99 percent of  crashes are caused by human error. Had each person causing a crash changed one or more behaviors, that crash would have been avoided.  Crashes, including those causing fatalities, are not inevitable. We’ve identified some of the most dangerous behaviors that are killing people on Iowa’s roads. They are speeding, driving impaired, driving distracted, driving drowsy, and not buckling up.

We don’t have to convince people that zero fatalities is a good goal. Everyone already has that goal for themselves and their loved ones. If every family focused on these five behaviors, together we can reach zero fatalities. 

2015 Iowa Traffic Fatalities to Date


2014 Statistics

lives lost from speeding / aggressive driving
lives lost from impaired driving
lives lost from distracted driving
lives lost from drowsy driving
lives lost from not buckling up

Real Life Stories

Shattered Stories - Picture of a boy blowing bubbles

Shattered Lives

The weeping old man steadied himself on the casket containing the battered little bodies of his two great-grandsons. Several of their favorite toys surrounded the boys on the […]

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Message Monday

February 23, 2015

Pass on left drive on right

Do those “left-lane drivers” get you down-right mad? According to Iowa law, drivers on interstates and expressways should drive in the right lane and use the left lane […]

Featured Blog Post

February 16, 2015

Zero Fatalities updated for 2015
February 16, 2015 marks the launch of the updated Zero Fatalities campaign on Iowa’s roads. Statistics are just numbers until your loved one becomes one of the numbers. No […]

Safety Partners