We’re All Responsible for Keeping Iowa Roads Safe

Zero Fatalities – sounds like an impossible goal unless you think about it one person or one crash at a time.  A recent study showed 94 percent of  crashes are caused by human error. Had each person causing a crash changed one or more behaviors, that crash would have been avoided.  Crashes, including those causing fatalities, are not inevitable. We’ve identified some of the most dangerous behaviors that are killing people on Iowa’s roads. They are speeding, driving impaired, driving distracted, driving drowsy, and not buckling up.

We don’t have to convince people that zero fatalities is a good goal. Everyone already has that goal for themselves and their loved ones. If every family focused on these five behaviors, together we can reach zero fatalities. 

2018 Iowa Traffic Fatalities to Date

75

2016 Statistics

224
lives lost from speeding / aggressive driving
120
lives lost from impaired driving
48
lives lost from distracted driving
6
lives lost from drowsy driving
116
lives lost from not buckling up

Real Life Stories

I’m the same person. I’m just sitting down

In our Zero Fatalities campaign, we often focus on the lives lost due to drunk drivers. But another aspect of the issue that doesn’t grab headlines is how […]

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Message Monday

April 23, 2018

We only need one Hulk – control road rage

You’re not Dr. Bruce Banner. Only the Incredible Hulk’s strength increases as his anger rises. When ordinary people get angry, they make questionable decisions that can have tragic […]

Featured Blog Post

April 05, 2018

I’m the same person. I’m just sitting down
In our Zero Fatalities campaign, we often focus on the lives lost due to drunk drivers. But another aspect of the issue that doesn’t grab headlines is how […]

Safety Partners