A Goal We Can All Live With

Zero Fatalities – sounds like an impossible goal unless you think about it one person or one crash at a time.  A recent study showed 99 percent of  crashes are caused by human error. Had each person causing a crash changed one or more behaviors, that crash would have been avoided.  Crashes, including those causing fatalities, are not inevitable. We’ve identified some of the most dangerous behaviors that are killing people on Iowa’s roads. They are speeding, driving impaired, driving distracted, driving drowsy, and not buckling up.

We don’t have to convince people that zero fatalities is a good goal. Everyone already has that goal for themselves and their loved ones. If every family focused on these five behaviors, together we can reach zero fatalities. 

2016 Iowa Traffic Fatalities to Date

242

2015 Statistics

165
lives lost from speeding / aggressive driving
123
lives lost from impaired driving
41
lives lost from distracted driving
6
lives lost from drowsy driving
97
lives lost from not buckling up

Real Life Stories

Laura’s story – I drove distracted and a man died

Laura Maurer isn’t a victim of distracted driving. She was a perpetrator. Now she lives with the fact a 75-year-old husband, father, and grandfather is dead because she […]

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Message Monday

August 22, 2016

Get an “A” in safety. Always buckle up

Most Iowa schools are back in session this week. According to statistics from the National Highway Traffic Safety Administration, approximately half of all kids arrive at school in […]

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