• Iowa's Roads
    No matter where you're going on Iowa's roads, drive there safely.
    Make Zero Fatalities your goal.
  • What's your goal?
    What goal is right for your family?
  • Iowa Coach Kirk Ferentz supports Zero Fatalities
    The University of Iowa's football coach, Kirk Ferentz, supports Zero Fatalities as a goal for his family and team. Shouldn't you?
  • Stay Connected
    What keeps you connected?
  • Iowa Basketball Coach McCaffery supports Zero Fatalities
    University of Iowa men's basketball coach Fran McCaffery suports Zero Fatalities Iowa for his team and his family. Shouldn't you?

A Goal We Can All Live With

Zero Fatalities – sounds like an impossible goal unless you think about it one person or one crash at a time.  A recent study showed 99 percent of  crashes are caused by human error. Had each person causing a crash changed one or more behaviors, that crash would have been avoided.  Crashes, including those causing fatalities, are not inevitable. We’ve identified some of the most dangerous behaviors that are killing people on Iowa’s roads. They are speeding, driving impaired, driving distracted, driving drowsy, and not buckling up.

We don’t have to convince people that zero fatalities is a good goal. Everyone already has that goal for themselves and their loved ones. If every family focused on these five behaviors, together we can reach zero fatalities. 

2015 Iowa Traffic Fatalities to Date

162

2014 Statistics

160
lives lost from speeding / aggressive driving
91
lives lost from impaired driving
10
lives lost from distracted driving
8
lives lost from drowsy driving
97
lives lost from not buckling up

Real Life Stories

Shattered Stories - Picture of a boy blowing bubbles

Shattered Lives

The weeping old man steadied himself on the casket containing the battered little bodies of his two great-grandsons. Several of their favorite toys surrounded the boys on the […]

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Message Monday

July 27, 2015

Texting and driving is clever, said NO ONE EVER

Nobody wakes up in the morning and says, “I’m going to get into a crash today.”  Car crashes can happen at any time and anywhere.  Most occur on […]

Featured Blog Post

July 15, 2015

High 5 program getting people to buckle up
Why do some people drive without buckling up? Typical excuses usually revolve around personal preference or comfort. We hear things like: I should have the right to decide […]

Safety Partners