Prevention

Every choice we make has the potential to turn deadly. The Zero Fatalities program brings attention to the behaviors, or the choices we make every day, that contribute to fatalities on Iowa roads. The vast majority of crashes are caused by poor decisions, both from drivers and passengers. These crashes are not inevitable — they are preventable.

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DRIVE SOBER
FOCUS ON THE ROAD
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189
deaths could have been prevented thus far in 2015.

While several organizations have come together to support this goal of Zero Fatalities, the most important partner in this goal is every individual who gets into a vehicle. It’s the only way to zero.