We’re All Responsible for Keeping Iowa Roads Safe

Zero Fatalities – sounds like an impossible goal unless you think about it one person or one crash at a time.  A recent study showed 94 percent of  crashes are caused by human error. Had each person causing a crash changed one or more behaviors, that crash would have been avoided.  Crashes, including those causing fatalities, are not inevitable. We’ve identified some of the most dangerous behaviors that are killing people on Iowa’s roads. They are speeding, driving impaired, driving distracted, driving drowsy, and not buckling up.

We don’t have to convince people that zero fatalities is a good goal. Everyone already has that goal for themselves and their loved ones. If every family focused on these five behaviors, together we can reach zero fatalities. 

2019 Iowa Traffic Fatalities to Date

165

2018 Iowa Fatalities

157
speeding / aggressive driving
108
impaired driving
23
distracted driving
1
driving drowsy
80
unbuckled

Real Life Stories

I’m the same person. I’m just sitting down

In our Zero Fatalities campaign, we often focus on the lives lost due to drunk drivers. But another aspect of the issue that doesn’t grab headlines is how […]

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Message Monday

July 15, 2019

Leave safe gaps to avoid mishaps

You’re in traffic. It’s hot. You’re tired, and the kids just asked, “are we there yet?” for the 114th time. You just want to get where you’re going, […]

Featured Blog Post

July 02, 2018

Iowa’s Move Over law expanded to include all vehicles with flashing lights
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Safety Partners