We’re All Responsible for Keeping Iowa Roads Safe

Zero Fatalities – sounds like an impossible goal unless you think about it one person or one crash at a time.  A recent study showed 94 percent of  crashes are caused by human error. Had each person causing a crash changed one or more behaviors, that crash would have been avoided.  Crashes, including those causing fatalities, are not inevitable. We’ve identified some of the most dangerous behaviors that are killing people on Iowa’s roads. They are speeding, driving impaired, driving distracted, driving drowsy, and not buckling up.

We don’t have to convince people that zero fatalities is a good goal. Everyone already has that goal for themselves and their loved ones. If every family focused on these five behaviors, together we can reach zero fatalities. 

2018 Iowa Traffic Fatalities to Date

230

2016 Statistics

224
lives lost from speeding / aggressive driving
120
lives lost from impaired driving
48
lives lost from distracted driving
6
lives lost from drowsy driving
116
lives lost from not buckling up

Real Life Stories

I’m the same person. I’m just sitting down

In our Zero Fatalities campaign, we often focus on the lives lost due to drunk drivers. But another aspect of the issue that doesn’t grab headlines is how […]

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Message Monday

September 17, 2018

If you bought it, trucks brought it. Give them space.

With nearly 20,000 trucking companies operating on Iowa’s 114,383 miles of roadways, it’s a pretty good bet you’ll encounter a large truck just about any time you’re on […]

Featured Blog Post

July 02, 2018

Iowa’s Move Over law expanded to include all vehicles with flashing lights
Starting July 1, drivers in Iowa are required to change lanes if possible or slow down when they approach any vehicle with flashing lights. All 50 states have […]

Safety Partners